Design Inspiration for 2021

For me 2020 was the year of the virtual events and editorial design. Lots of clients opted to publish digital publications and were forced to moved their face-to-face events to the digital world. Since we are still on the Pandemic era here are some 2020 highlights to give you some inspiration for this upcoming months.

Scope: Agenda design for virtual event. Client: Inter-American Development Bank.

Scope: Publication design and layout “Ecossistema de Startups no Brasil”. Client: Inter-American Development Bank.

Scope: Social Media invitation for virtual event. Client: Inter-American Development Bank.

Scope: Publication design and layout “Resource Mobilization Strategy 2020-2025 - Advancing Toward Health Equity”. Client: PAHO/WHO.

Scope: Publication design and layout. Client: Inter-American Development Bank.

NEW WORK - Plan Piloto para la identificación de niños, niñas y adolescentes en las zonas fronterizas

This project had all the best factors that allow an editorial design to be successful: a great open minded client that wanted something modern with lots design details, images and graphics, and enough time to allow creativity to flow. 

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Since the publication doesn't have to much text we decided to big on images and highlight some of the texts. Leaving blank spaces allows the publication to breath and makes it more attractive to the reader. 

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Check the complete publication here and let me know if you have a similar project coming soon! I'll gladly have a conversation about it :)

NEW WORK - IDB Invest Annual Report 2017

A few months ago I was selected by the team at IDB Invest to work on the design of their "Annual Report 2017". The main challenge of the project was incorporating the brand new identity that the institution had recently adopted.

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Without having too many guidelines on how to apply the new branding, the one that was still being finalize, together with the Invest team we managed to create a clean and modern layout that follows the main new branding standards.

The second big challenge was not only creating one publication if not 4, since the report had to be in four languages and all with the same deadline: Spanish, English, French and Portuguese.

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During the layout process several sections were added, which involved moving other sections or creating new chapters covers. It was a big challenge but with some team work we make it happen :)

Now check out the complete report here.    

2017 Publication covers design

Last year I worked on multiple publication projects. The first thing when I start an editorial project with a client is defining the style which is directly connected with the cover design. Unless the client has a pretty defined idea of what he/she wants for the cover I usually like to present at least 2 or 3 options for the cover. 

The cover design will determinate the font, color and other graphics elements that will be used all along the rest of the publication layout.

Here is a compilation of some of the cover design work from last year, some are designs that didn't went through and some that were selected. 

Are you finishing editing a publication now? Let me know if you need assistance with the layout or the cover of your publication.

Check some editorial design work here.  

NEW WORK - Agricultural Trade Interests and Challenges

This year I started working for the Inter-American Institute for Cooperation on Agriculture based in Washington DC. One of our first projects together was designing the publication "Agricultural Trade Interests and Challenges at the WTO Ministerial Conference in Buenos Aires". The IICA team had already designed the cover of the publication so we proceed to create the interior layout of the publication. Take a look below to some of the content...  

Check out the complete publication here.

Design Insider Tips v01

To celebrate the beginning of autumn I’m releasing a fun new project called “Design Insider Tips” that I have created as a helpful resource for my clients.

Since many of my clients ask me about tips or help in design related topics, I decided to generate these educational guides. For the first edition I wanted to share some basic design knowledge and useful online design/communications resources like: image formats, resolutions, color mode, free fonts site, file sharing site, etc.

Download and share the first edition here. 

Volume 01: "Useful Resources" is now available for download :)

I'm now working on the next edition. Let me know if you have any suggested topics to include in the future! I hope you enjoy this one and find it useful in your daily job! 

NEW WORK - Negocios Sostenibles

Since the beginning of the month of July I've been working with the team at the blog "Negocios Sostenibles" creating images for their blog posts. Even though it is not my first time helping one of the Inter-American Development Bank blogs, it's been a challenge creating different images for different topics each week. It's been fun a project and I'm learning a lot about sustainable business and innovations.

Below are some of the images we created so far. Now go and check out their blogposts! They are awesome and if you are from any country in Latin America or the Caribbean you will find them especially interesting. 

NEW WORK - Coding Bootcamps

From the same team at the World Bank that I worked on "Creative Community Spaces" we created their latest publication "Coding Bootcamps. Building Future-Proof Skills through Rapid Skills Training". The publication analyzes 6 different coding bootcamps located around the world. 

Here is a sneak peak of the publication... 

Do you want to see more? Download the complete publication here.

NEW WORK - Creative Community Spaces

Last July I finished working on the layout and design of one of the World Bank's latest publications "Creative Community Spaces. Spaces That Are Transforming Cities into Innovation Hubs". Together with the team we worked for months putting together this publication that presents 13 creative community spaces around the world. 

Here is an abstract and a preview of the publication...

“Communities of entrepreneurs are creating positive impacts on local economies. When they establish new businesses and innovate across industries, they bring about economic growth and employment. Entrepreneurs are generally drawn to cities because of their available resources and networks, specifically access to knowledge and sector-specific needs, and the exchange of information that occurs when an entrepreneurial community is brought together. Central to these ecosystems are creative community spaces (CCSs)—a range of physical spaces that enable innovation by creating a convening point for a community of entrepreneurs and start-ups. CCSs serve to anchor entrepreneurial communities and influence the urban economic and physical landscape.”

— http://documents.worldbank.org/curated/en/609151499428251887/Creative-community-spaces-spaces-that-are-transforming-cities-into-innovation-hubs

Check out the complete report here. 

Are you working on a publication right now? Let me know if you need help with your project. In the meantime, check some of my past work at the Editorial section.

NEW WORK - Elephant Energy Annual Report 2016

A few months ago I had the pleasure to work with the team at Elephant Energy an NGO based in Denver, Colorado. Elephant Energy is a renewable energy pioneer that operates primarily in the African country of Namibia.

We worked together designing their 2016 Annual Report. We decided to work only with the corporate colors and incorporate some photos of the projects they have been working on. The main goal for me was creating something fun and that transmits positivity when you look at it. I was really happy with the result. Thanks Elephant Energy for choosing me for this job! 

Now take a look to part of the work we did together. You can also read the complete report at Issuu. 

Are you working on a publication right now? Let me know if you need help with your project. In the meantime, check some of my past work at the Editorial section.

Creating blog posts images

During the last few months of 2016 I collaborated with the Social Protection and Health division at the Inter-American Development Bank designing images for their blogs "First Steps" and "Gente Saludable".
Here are some examples of the work we did together... 

A couple of important things to consider when designing or selecting an image to go along with a blog post are:

• Know your theme to be sure you are showing an adequate image.
• If you are not sure about how appealing your photo is include some information in your image, like percentages or data (infographics are always a good tool).
• Finally, take risks. Your readers are going to be more attracted to your post if your image is appealing to them or controversial.

Currently obsessed with...

Some of the things that kept us distracted last week...

MATISSE CUT-OUTS

THIS BOTANIC COLONIES POSTER

AINO-MAIJA METSOLA BOOK COVERS

MATHIEU TREMBLIN street art project

Click on images to see original sources.

Branding :: Mood Boards

Before starting to design or redesign any logo we need to set the style coordinates that are going to determinate the shapes, colors, fonts, textures, and other elements of the new branding. For that reason, every time we start a new project we define "Mood Boards" ( sometimes also call "Inspirational Boards") of the brand. These Mood Boards are going to set the tone and serve as preview for the client to see what are we thinking about the future new logo.

Here are some examples of Mood Boards developed in the past for different branding projects.

Do you have a rebranding project in mind? Contact us! 

NEW WORK - Publication cover design

Some recent cover design jobs we did for different sectors at the Inter-American Development Bank.

New Work - Medium Term Plan

One of our most recent works at Souvenirme Studio was to developed this publication for FONTAGRO sector at the Inter-American Development Bank. The publication consisted in 40 pages and was published in English and Spanish.

FONTAGRO is a unique regional cooperation mecha- nism to promote agricultural research and innova- tion among its members. It includes fifteen countries that have contributed a capital of some $100 million. FONTAGRO is sponsored by the Inter-American De- velopment Bank (IDB) and the Inter-American Institute for Cooperation on Agriculture (IICA), and it operates through a Technical Administrative Sec- retariat (TAS) based at IDB headquarters in Washington, D.C.  

New Work - Infographics for the Pan American Health Organization

The Pan American Health Organization/WHO based in Washington D.C., reached out to the Studio to design an infographic about "Alcohol and Injuries" in different countries of South and Central America. The infographic consisted on a template that we adapted for the following countries: Argentina, Guatemala, Guyana, Mexico, Nicaragua, Panama and Dominican Republic. In the different infographics the audience can see how important alcohol is as a factor in people having accidents. Below are a couple of images as an example.

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